SEO Specialist

About Company

Kreate Technologies LLP is the culmination of our vision to help organisations meet current market demands as well as attain greater efficiency with advanced IT solutions. Over the years, we have built our experience across various industry processes. Our technical professionals are well-equipped in providing all-round support and advanced business automation services. We are a CMMI Level 3 appraised organisation.

For more information you can visit us at http://www.kreateglobal.com

Job brief

We are looking for an SEO/SEM expert to manage all search engine optimization and

marketing activities.

You will be responsible for managing all SEO activities such as content strategy, link

building and keyword strategy to increase rankings on all major search networks. You

will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize

ROI.

Responsibilities

• Execute tests, collect and analyze data and results, identify trends and insights in

order to achieve maximum ROI in paid search campaigns

• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and

reconciling discrepancies.

• Optimize copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion and optimization
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly

implemented on newly developed code

• Work with editorial and marketing teams to drive SEO in content creation and

content programming

• Recommend changes to website architecture, content, linking and other factors

to improve SEO positions for target keywords.

Requirements and skills

• Proven SEO experience
• Proven SEM experience managing PPC campaigns across Google, Yahoo and

Bing.

• Solid understanding of performance marketing, conversion, and online customer

acquisition

• In-depth experience with website analytics tools (e.g, Google Analytics,

NetInsight, Omniture, WebTrends)

• Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo,

Search Ignite)

• Experience with A/B and multivariate experiments
• Working knowledge of HTML,CSS, and JavaScript development and constraints
• Knowledge of ranking factors and search engine algorithms
• Up-to-date with the latest trends and best practices in SEO and SEM

Location - Vaishali , Ghaziabad